emirates target market

As per the 2006 censes the total population of UAE is 4. After marketing plan is implemented, it should be evaluated. Their very first air route was from Dubai to Karachi followed by Delhi and Bombay. If you contact us after hours, we'll get back to you in 24 hours or less. Evaluating ROI 3. 3.2.1. Etihad Airways Etihad Airways first captured the skies in November 2003, with only four member team organization. It was originally owned by members of the state’s royal family, but was re launched in April 1997 by a new management team headed by Akbar Al Baker (Chief Executive). Industry Overview 2. Emirates is one of the leading brands in the airlines sector. Target Market and Marketing Strategies of Emirates Airline – August 3, 2010 Posted in: 2010 Volume 3. There are many companies which use offensive strategies instead of defensive strategies. However the major competitors identified here are the national airlines of other states of UAE. And seven course meals on long haul flights, a selection of fine wines, and award winning in-flight entertainment add up to a stylish, refreshing flight. Infants less than seven days old will only be allowed on board in the case of travel for emergency medical reasons (in incubators) or if the mother is travelling on compassionate grounds. Both company charge passengers for airport tax and admin fee. Additionally to accommodate the growth in the sector Dubai airport authorities are invested $4. Power of Buyer: The bargaining power of airline industry buyers in the Middle East is somewhat low. “A company may decide to operate in one or few geographical areas or to operate in all areas but pay attention to geographical differences in needs and wants” (Kolter & Armstrong, 2010) most of visitors to Dubai are from Middle East, Africa, western countries and Asia pacific. Over 600 channels of premium entertainment to keep you busy during the flight. In flight services consist of: Wide aisles and an airy, expansive environment mean more room for each passenger. Sorry, but copying text is forbidden on this website. Air Arabia is the only low-fare airline in UAE and the first airline to introduce the low budget airline in Middle East and Northern Africa since 2004. In this section we shall take a peek into mission, goals, core competencies and external and internal environments in regard to the Emirates airlines. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. Company slogan: Fly Emirates, Meet Dubai. In recent years the relationship between the two member states of the UAE and Saudi Arabia has grown. Objectives Tangible objectives pertaining to the goals are : Retain and improve frequent business class traveler’s market share. There are plenty of business projects which always coming up all the time. This Airways function on charter as well as scheduled services so as to assemble the demand of the various markets that the airline will serve. Benefit of this promotion listed in the picture below:Promo.png, Source: http://www.emirates.com/english/destinations_offers/special_offers/kids_go_free/benefits_and_exclusive_deals.aspx. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Emirates Airlines Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. 2 – Expatriates in UAE UAE world’s 5th largest Crude Oil exporter and Dubai world’s fastest growing city has created huge demand of skilled and unskilled workforce to feed its booming economy and emerging labor market, the highly paid labor market is a major attraction for the various work force around the world. Complimentary chauffeur-driven cars are available for our First Class and Business Class passengers in many of the cities we serve. Children between 6-36 months may travel on board in car seats as long as a separate seat is purchased for the child. When we see the other competitor of Emirates such as Etihad Airways and Qatar Airways, they offer fair price comparing with other airlines. 4 % global travel and tourism activity in 2006, forecasting a growth of 5. 4. At last, Emirates Airline is located in a very suitable region in Asia; it is in the middle of the Eastern and Western region. This guarantees that customers will stick with the strong brand name company and hence ignore any attractive offers coming from other competitors. This airline is considered as the global leader who started its operations with only two aircraft. Get Your Custom Essay on Marketing Plan of Emirates Airline Just from $13,9/Page, We will write a custom essay sample on Marketing Plan of Emirates Airline specifically for you FOR ONLY $16.38 $13.9/page. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Emirates aim to gain more and more customers by applying appropriate strategies. This industry is one among the best ever growing sectors with growth rates increasing on average of 3. There is no limitation for age of Emirates customer. The website is quite simple (user friendly) and provides all necessary information that we need. For example, the teleconferencing reduced the necessity for face to face business meetings. E – Internal Environment SWOT analysis for Emirates Strengths ?Member of Arab alliance ( Arab Air) ?First Airline Company to offer Internet booking with various features and options. By installing individual entertainment system in all of its classes, having 22 audio & 18 TV channels, as well as enabling customers to not only book online, search for flights but also to choose their seating arena consequently this airline is identified as a pioneering and customer-oriented contributor of advanced services because of these outstanding features. If you are successful in joining our team then I look forward to sharing our future success with you as we grow and expand our business globally. This premium class private suite would be fully outfitted with personal storage, coat cabinet, desk and individual mini bar. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Thoughtfully designed cabins mean more space for each passenger. Major regions are not operated by Emirates Airlines and have to extend some of the destination world-wide (especially attractive areas) As always, the airline conducted road shows and press conferences to announce its entry into a new city. For instance, the best way to invite customers and to distinguish the company from competitors is by providing the aircraft with the latest technology, such as wide seats, e-ticketing, etc. When customer’s books or buys ticket online they will receive immediately an e-mail to notify them if the transaction or the booking has been approved. Marketing Plan 5. After success stories of American and European low-cost airlines Air Arabia modeled low fares on customized local preferences. The information in this site is complete enough and news always updated. Price: The price ticket of Emirates Airline is fairly average comparing to their competitors. Currently, 130 airlines fly into Dubai and more than half the 37 million passengers who travelled through the city in 2008 were carried by Emirates, which has a 10,000-strong cabin crew of more than 120 nationalities who speak 55 different languages between them. ?Information security vulnerabilities poses danger to electronic ticket system ? An advanced hand-held controller lets you personalize your experience, from adjusting your seat to selecting a movie. Company Registration No: 4964706. ameinfo. dnata performance In its 59 years of operation, 2017-18 has been dnata’s most profitable year, crossing AED 1.3 billion (US$ 359 million) profit for the first time. Dubai operates in an “open sky” policy, which allows any carrier to compete with Emirates airlines. 21 Dec. 2005 Available from