qatar airways marketing strategy analysis
Browse 4Ps Analysis of more brands and companies similar to Qatar Airways Marketing Mix. This ensures that its products are available to customers easily in different parts of the country. SWOT analysis is a strategic planning tool that can be used by Qatar Airways managers to do a situational analysis of the organization . Qatar Airways can manage the bargaining power of buyers by increasing and diversifying their customer base. Threat is the last element to address in the SWOT analysis of Qatar Airways. Qatar Airways have developed a strong process of delivering the value to its customers through its infrastructure and technology. The names and other brand information used in the Marketing Mix section are properties of their respective companies. 3.74%. Strategic Marketing Strategy Of Qatar Airways 1478 Words | 6 Pages. qatarairways.com.qa Competitive Analysis, Marketing Mix and Traffic - Alexa Cabin crews and flight meals (yes, meals!) Qatar charges its fare based on the price of Emirates which is slightly higher. The case of Gulf States (Countries) such as Bahrain, Iran, Qatar, UAE, Oman, Kuwait, Saudi Arabia to mention just a few calls for closer attention. Also with its expansion in international arena by opening its lounges in other cities Qatar Airways has been widely known airline services. Analysis of Qatar Airways Strategic Management Essay. The airline currently operates a fleet of 42 all-Airbus aircraft, which is expected to triple in size to 110 aircraft by 2015. With its facilities in terms of on ground services and in flight experiences for its passengers Qatar Airways has displayed wide visibility for its brand. This is an assignment that focuses on Qatar Airways analysis on its basic strategic goals. In terms of competition, Emirates & Qatar Airways are Etihad’s biggest competitors, fighting for the same customers. Qatar Airways is also the member of Oneworld alliance which aims to be one of the frequently preferred operators for international travellers. This method adopted by the airlines with respect to its pricing is also known as the going-rate pricing strategy. Commissions and other incentives to sales staff add to the operational cost of the company. It will soon be adding Shanghai, Seoul and Tripoli to its route network. For example, strategic alliance and acquisitions of other airlines will help the airline grow further. DIGITAL, DATA & COMMERCIAL OPPORTUNITIES. INTRODUCTION The objective of this assignment is to analyse the current situation of Qatar Airways, as well as to determine possible future strategic options through the application of theoretical frameworks such as value chain analysis, resource edit, stakeholder analysis and Ansoff matrix. It is unlikely, therefore, that this strategy will require much investment in new market research. Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003. It is worth mentioning that Qatar Airways already has stakes in a number of airlines and airports around the world. Qatar Airways has also promoted itself and the products through advertising; it advertises its products and services through media channels such as TV, newspapers, radio, newspapers, magazines and travel magazines. Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. Strategic Marketing Strategy Of Qatar Airways 1478 Words 6 Pages Qatar Airways, founded in 1994, was determined to become the world’s best airline and through their use of strategic marketing strategies over the last twenty years the company has experienced substantial growth and is now considered among the world’s best. These include the Aer Lingus, Bangkok Airways, Jet Airways and American Airlines among other airlines. SWOT Analysis is a proven management framework which enables a brand like Qatar Airways to benchmark its business & performance as compared to the competitors and industry. The SWOT analysis is a convenient technique to interpret the strength, weakness, opportunity, and threats and their repercussions on the current business model of Qatar Airways group. In this academic work also, we would use the following framework for evaluating and writing Customers: Who are the organization’s customers? It is a handy technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Qatar Airways is facing in … Its exclusive fleet comprises of Bombardier and Gulfstream variants. CASE STUDY ANALYSIS OF QATAR AIRWAYS 3 Introduction Qatar Airways began operating as a local transporter in the year 1994 when it was still limited to a number of routes. ... qatar airways manage booking. Find the available jobs at Qatar Airways. Qatar Airways sets target to become second-biggest cargo airline. This places a little impact on the business strategy of Qatar. Geo-political crisis. Provide products and services Qatar Airways strives to maintain the highest standards in customer service and we are committed to providing safe, dependable, and convenient world-class service to our customers. In recognition of the world class service and their commitment to offer only the best to over 80 destinations worldwide. Source: Adapted and modified from Aaker, D. A (1998), “Strategic Market Management”, 5th Edition, John Wiley; Sons, Inc., USA, p 40 5.1 INTERNAL ANALYSIS. Qatar market can be divided into two as follows. The SWOT / TOWS analysis of Qatar Airways is a structure to evaluate the internal and external factors that influence the company’s micro and macro environment. Domestic marketing enables the business to understand the local needs of the customers. This article elaborates the product, pricing, advertising & distribution strategies used by Qatar Airways. In its relatively few years of operation has shown that they can ranked amongst the best in service delivery. The airline offers excellent services which have assisted it to capture award winning position for becoming one of the leading airline companies in the world. Qatar Airways are the proud winners of the TTG Travel Awards 2009 – Airline of the year. Qatar Airways adopts a market follower strategy in its marketing mix in terms of pricing its tickets and prices are normally set based on the competitors pricing which is generally the Emirates operating in the same geographic location. Advantage of Being Present in Oil Rich state Weaknesses A lot dependent on international onward moving traffic. It has recently added Manchester and Rome to its increasing route network. Luckily, FreeBookSummary offers study guides on over 1000 top books from students’ curricula! Presentation on Qatar Airways PRESENTED BY : RAJU LAMA BTTM 2ND SEM 2. The expansion plans of the gulf airline operators are shown in Fig 1 within Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. What marketing strategies does Qatarairwaysholidays use? Fleet expansion plans of Middle Eastern carriers (as March 2008). They should borrow a cue at Airasia website. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. So therefore Qatar airways is very much familiar with the requirement of Qatar people. Qatar Airways which is seen as one of aviation industry’s most successful brands of all times is the official flag carrier of the country. Qatar Airways which is seen as one of aviation industry’s most successful brands of all times is the official flag carrier of the country. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. Qatar airways presentation 1. The airline industry has grown to be one of be one of the largest industries in half century of its existence. Qatar Airways has launched a brand campaign titled “A World Like Never Before”. Since 2017, a Saudi Arabia-led blockade has had its fair share of negative impact on Qatar Airways’ operations. This article has been researched & authored by the Content & Research Team. They have grown from a small company to a major player in the airline industry. Search results. In modern day business, CSR cannot be avoided. The following electronic marketing plan describes the process of improving the website of Qatar Airways in order to increase customer loyalty, enhance performance, and diversify the company’s customer base. After Emirates come Qatar airlines. The weight limit of the luggage carried by the passengers in the economy class in Emirates Airlines was accounted to be 30 kg in 2012 as compared to 23 kg for Qatar Airways (Comparica, “Compare Emirates Airline VS Qatar Airways”). Book: Essay Database › Culture and Arts › Tourism, Keywords: qatar airways marketing analysis. Barnes, 2007. The airline was launched for the first time in the year 1994 as a regional airline which was running just a minimum number of routes. Qatar Airways has been attracting its customers by participating in various activities such as sales promotion, direct marketing, sponsorship, and advertisement. Qatar airways flourished in Qatar, so it is the Domestic market of Qatar airways. (World Economic Forum, n.d., p. 1). This might come in the form choosing one airline company in the continent to form a loop. The PESTLE analysis is as follows: From above SWOT and PESTLE analysis, it has been observed that the marketing operations of QTR are implemented by considering these external factors. Qatar airlines are not practicing product differentiation but it is practicing promotion differentiation. This is a clear indication of a good marketing strategy that leads to the growth of a company both in terms of customer base and profitability. In the present day, Qatar Airways based in Hamad International Airport serving as a five star international airways of Qatar connecting to more than 150 destinations globally. This cabin services are characterized by its comfortable seating with extra spacing and touch screen facilities for the passengers. Isvoc Team, 2016. Its origin could be deduced from the end of World War l but it was not until World War that saw peace restored worldwide that accounted for the burgeoning of the business. Qatar has proved that their economy is still growing despite the blockade but situation is hence not ideal for business perspective (The Peninsula, 2018). An Analysis of Qatar Airways is done on the basis of these Strategic Performance Objectives which is discussed below: Cost: Qatar Airways offers the airline services at a very affordable price. The Airlines has gained some reputation in the region and in Europe and its other sites. It follows an intensive marketing strategy where it tries to include its products on as many retailers as possible. OPERATIONS, STRATEGY AND OPERATIONS STRATEGY: cws.cengage.co.uk. The low cost strategy can compete in the low cost flight category of the airline industry while the parent company keeps their normal standard. Qatar Airways had carved a name for itself in aviation sector with being ranked as the world’s best airline. Qatar currently targets those customers who considers Emirates too expensive. There are several factors that dictate the nature of competition, conducting a “SWOT” analysis can help Qatar airways to have a clearer understanding of the key issues affecting the business, customer segmentation and its competitors in the marketplace. This is the SWOT analysis of Qatar Airways. How to use Qatar Airways SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. The airline has the reputation of forming strategic alliances with some airline operators in the pacific rim. Additional points related to Qatar Airways strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. How about getting full access immediately? Marketing Mix of Qatar Airways analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Qatar Airways marketing strategy. This is a clear indication of a good marketing strategy that leads to the growth of a company both in terms of customer base and profitability. The paper also investigates the other aspects of management of the company. Online functionality is an important aspect of a successful business. The company has come up with a new product called “Flying Oryx” Newsletter that it distributes to travel agents. Below is the demographic basis for the market segmentation for Qatar airways: Muslims (Halal status); Non-Muslims (Non-Halal status). Presently Qatar airline practice what is called Going-rate-pricing strategy. qatar airways. Discussion. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. The airline offers wide range of services through its lounges with its subsidiaries and divisions like Qatar Duty Free, Qatar Airways Holidays, Qatar Aviation Services etc. One of the major competitive advantage and reason for preferring Qatar Airways is the provision of providing quality services at reasonable prices. SWOT Analysis of Qatar Airways, 18 November. Technology: Is technology a primary concern of the organization? Qatar Airways, founded in 1994, was determined to become the world’s best airline and through their use of strategic marketing strategies over the last twenty years the company has experienced substantial growth and is now considered among the world’s best. Qatar Airways has become epitome of being rated as the best airline by all agencies including Skytrax awards in all its services. This is because the so ‘Gulf’ states are have the resources and capabilities to compete in all the four fronts of marketing mix which is often referred as the 4Ps of People, Price, Place, Promotion. Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. Unlike the normal businesses, whose distribution channel goes from the manufacturer – wholesaler-retailer-consumer. Therefore, this paper will analyze in detail this airline operation including its marketing strategy, objectives, flyer programs, and its membership ties among other organization’s operations (Vedder, 2008). Haseeb, 2015. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. have also been consistently praised. The Company is headquartered in Doha Qatar. Keywords: qatar airways marketing analysis Abstract. Qatar Airways analysis on its basic strategic goals. ... Marketing And Organizational Strategy: Boeing's Marketing Strategy The airline has a rich mission statement which is “Excellence in everything we do.” According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatar’s mission statement is one of the best in the world. Also read Qatar Airways SWOT Analysis, STP & Competitors. The airline provides amongst the most reliable and best comfort to passengers in the industry. Qatar Airways is owned by the Government of Qatar and serves in more than 150 destinations across the world. People would love to invest so that they can control or have shares in the business but that’s not the case here. Quizzes test your expertise in business and Skill tests evaluate your management traits. Possess more than 22,000 employees. Through exploring Qatar Airways marketing strategies eight P’s framework – Product, Pricing, Place, Promotion, Partnerships, People, Packaging and Programming – It can be understood how the airline has achieved its wealth of success despite is